Advancing User Experience
> 4ORCE bridges the space between digital technology and branded engagement. We are User Experience Architects, redefining the relationship between people and brands, for the better. By blending creativity, insights and intelligence, and usability testing, we deliver a fresh perspective on what makes consumers tick and how they interact with brands.
Get to Know 4ORCE
MUSIC > The Polyphonic Spree
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New Site > April 9, 2010
4ORCE
Pardon The Interim Site.
With a new name, new user experience lab and new look, we've been pretty busy around here. What's most exciting about our evolution is that we've blended our creative muscle with usability testing and in-depth insights and intelligence. We call it “Empirical Marketing” and we're now poised to take on our clients' challenges from a fresh and exciting perspective.
In the midst of redefining ourselves, our new website's still in need of some finishing touches.
In the meantime, you can catch up on the latest news and happenings at 4ORCE.
Contact:
411 North 10th Street
Suite 300
St. Louis, MO 63101
P: 314.881.1900
E: info@4ORCEdigital.com
Follow us on Twitter
Find us on Facebook
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What's Up With Our New Name? > April 9, 2010
Allow us to reintroduce ourselves.
We're 4ORCE – advancing user experience.
For the past three years, you've known us as NGAGE. But over the past few months, we've transformed ourselves into a new kind of agency that's taking a revolutionary approach to digital strategy.
While the talent behind our award-winning creative work remains the same, we're putting serious focus into user experience, and insights and intelligence. Because in today's digital age, how a user interacts with a brand and consumer behavior is more important than ever. Which is why we've constructed an in-house UX testing lab. It's how we're bridging the space between digital technology and brand engagement.
Want to know more about our new name and look? Get in contact with us and we'll answer any questions you have.
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Here, user experience is literally
the center of our universe.
We're seriously excited about the unveiling of our new UX Lab. It's what differentiates us from any other agency in town. And it allows us to deliver measurable and guaranteed results for our clients in emerging digital markets.
Why are we putting so much emphasis on user experience? Here it is straight, from our President's mouth:
“Usability transcends websites and mobile iPhone applications, which are now a staple of our everyday. It can be applied to all matters in which intuitive consumer interaction is a must, including things like consumer products, packaging and more,” said 4ORCE President, Dan Curran.
To learn more about why usability testing and monitoring consumer behavior is more important than ever, be sure to check out this article by our own User Experience Architect, Danielle Cooley.
If you'd like a free tour and demonstration of our UX Lab, drop us a line. We'd love to show you everything it can do.
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4ORCE's Client Roster +01 > April 9, 2010
An amazing O'pportunity.
It comes with great excitement to announce the O'Charley's name has been added to our client list.
We're serving them a three-course digital meal that includes a social media launch, new website and mobile marketing tactics to engage with their customers in ways the restaurant has never done before.
We'll be sure to keep you posted as we roll out the restaurant chain's 2010 digital campaign.
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Add This To The Dictionary > April 9, 2010
Defining "Empirical Marketing."
If you've talked to us before, you've heard us use the term. But what exactly does it mean? That's a very valid question – because actually, we came up with it.
Empirical Marketing perfectly describes our new approach to serving our clients and influencing consumer behavior. We are blending the elements of creativity, usability testing and insights and intelligence to really get at what makes consumers tick, while we identify ways to influence how they interact and associate with a brand.
This is different than some 360-degree plan. It's a fresh strategy that uses research, testing methods and findings to lead clients and creative thinking in a more precise direction. Empirical Marketing allows us to be confident in knowing how a user experience will affect, engage and eventually convert our clients' targets.
Consumer/brand communication is becoming more cluttered by the second, and it's more important than ever to stand apart – and that's exactly what Empirical Marketing can do.
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