Hardee's

At-A-Glance

• > Engaged nearly 7 million people in just 46 days
• > Designed the mark/logo for the campaign
• > Created a website and social media presence
• > Edited and assisted in production of videos

The Story

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When guys think of Hardee’s, two things come to mind: Meaty burgers and hot chicks. Naturally, when Hardee’s was ready to introduce their new French Dip Thickburger, complete with au jus dipping sauce, the launch featured four gorgeous, scantily dressed French maids on segways riding through the streets of America. Their mission: Hand out coupons, snap photos and captivate the attention of their male target. The Maid’s first stop: All-Star week in St. Louis. 4ORCE’s task: Make it sparkle. Make it digital. Make it even more irresistible.

For just over a month, the tour lasted 46 days, hit 11 cities and made 87 stops. Approximately 8,000+ coupons were handed out, over 20,000 website visits and nearly 2,000 photos were taken with the Maids. All the while, the girls kept in contact with their legion of fans via Facebook and Twitter.

Services

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• > Digital Strategy
• > Branding
• > Special Events Marketing
• > Website Design
• > Social Media Marketing
• > Buzz Generation
• > User Experience Research
• > Project Management
• > Measurement & Analysis