Use Data to Improve Your Digital ROI
As of June 1, there’s a new digital strategy and intelligence company in the heart of St. Louis. We’re proud to announce the launch of 4ORCE Insights, which will focus on consumer and marketplace intelligence, digital marketing, channel strategy and usability.
Distinguished by a state-of-the-art Usability (UX) Lab housed within a creative agency, 4ORCE Insights is a pioneer at the local, regional and even global levels.
The new company is the result of substantial agency growth in the arenas of insights, usability and strategy. Since the UX Lab opened in early 2010, it has garnered approximately $1M in revenue and has a considerable list of Fortune 500 companies planning to use the facility.
President and CEO Dan Curran explains, “The digital space empowers and, in fact, requires brands to conduct in-depth consumer and marketplace analysis. 4ORCE Insights will harness cutting edge technology and employ the brightest minds to provide our clients premium marketplace intelligence.” As a testament to this commitment, 4ORCE Insights is currently installing eye-tracking capabilities in the UX Lab to allow for enhanced analysis of how people interact with websites, apps and other digital products.
4ORCE Insights is founded on an empirical approach to optimizing campaign performance. Its integrated services include usability testing, user experience research, web analytics, channel strategy, social media marketing, SEM, SEO, mobile and email marketing. 4ORCE Insights will also work hand-in-hand with the full range of digital marketing services offered by its parent company, 4ORCE Digital.
This marks an exciting milestone for 4ORCE. As we look to what the future holds, we predict the shift toward data-driven digital will not simply be a trend, but a lasting re-orientation of marketers’ approach to their digital portfolios.
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